Google Adwords: Are you paying too much? Step 2 of 2

Answer the 10 multi choice questions. Your answers and recommendations will be displayed as soon as you complete the quiz. 

Do you ‘deep link’ to targeted landing pages, where ever possible?




Do you test multiple ads in your AdGroups?




If you test multiple ads, do you delete the losing ads once the test is valid?




Do you have Conversion Tracking installed?




Do you use negative keywords?




Do you have separate campaigns for Search & Display Network ads?




If you run Display Network campaigns, do you regularly run the Placement Performance Report to exclude poor performing websites?



Do you run seasonal campaigns?



Do you use Adwords 'Remarketing' feature?




Do your ads display 'Ad Extensions'?







Disclaimers:
The savings identified by this quiz are estimations.  It’s not an exact science. The results will vary from industry to industry – in some cases the savings will be more than identified, in other cases less.  However, the quiz is a good indictor of which areas you need to focus on in order to reduce your ad costs and reduce the cost of generating leads and sales through Google Adwords ads.




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