Archive for the ‘blog’ Category

At the start of the Adwords Seminar, we mentioned that the biggest mistake most people make when advertising on Google is paying for lots of irrelevant clicks. It can be a very expensive mistake…. However, this common mistake can be fixed in less than 5 minutes and you’ll

Google just announced that they will display a website’s url in the headline of top placement ads: … starting today, we’ll automatically show your display URL domain in the headline for select top placement ads on Google. As a result, your brand will be featured more prominently in

Important update for Google Adwords advertisers:  Google are updating their policies for advertisers on May 17th 2011, which will require website changes for most advertisers.  The changes relate to websites that collect financial or personal information – so if you either sell products or services online or collect

Simple changes to website landing pages can drastically improve your conversions & rocket your profitability.  It’s  simple to ‘split test’ different landing pages using Google Site Optimiser.  Split testing is one of the key secrets to internet marketing and it seperates the professionals from the amateurs.  If you’re not split testing,

Google Adwords is one of the most cost effective advertising platforms on the planet.  However, advertisers can usually improve their Return on Investment by making sure they utilise the free tools that Google provide.  By using these tools, advertisers can often cut their ad costs and increase sales (often dramatically).  Answer

Like most internet marketers, I’m a big fan of testing…. testing ads, testing landing pages, testing email subject titles…  Testing is what separates the professionals from the amateurs. It can move unprofitable business from the red into the black, and rocket the profits of already successful websites.