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NEW: Buy a ticket to the Facebook for Business Seminar on 29th March & get 50% off a ticket to the Adwords Seminar on 28th March.
The facts speak for themselves:
Facebook has a huge, active user base in Ireland and around the world and it NEEDS to be part of your online marketing strategy (especially if you have a consumer facing website).
- Facebook has nearly 1 Billion members worldwide
- More than 2,000,000 members in Ireland
- 50% of it’s active members log in on any given day.
- The average user spends more than 7 hours on the site each month
- This will continue to grow due to the increasing penetration of smart phones
- 300% more time is spent on Facebook per user than any other site in the top 10.
Facebook can be a really powerful business tool… if it’s used correctly.
However, without the right strategy, you may find it difficult to get significant traction (with a depressing number of ‘fans’ and little or no comments), end up wasting hours with little to show for it or discover that your ad budget has been swallowed up quickly without achieving positive results.
The Facebook for Business Seminar is a one day course, which has been designed to help you create, promote and manage your Facebook presence, in a structured way, with limited time commitment.
The seminar will take you through the latest tools & techniques for creatively engaging in social media marketing.
Through in-depth practical advice, we help attendees develop integrated marketing strategies with the latest tools for monitoring, measuring and managing social media.
Who should attend this Facebook for Business training course?
These workshops are designed for marketing managers, executives and entrepreneurs who have the basics of online marketing and social media but who want to go to the next level.
Learning Outcomes
Module 1: Fundamentals of using Facebook as a business tool
- Setting up and managing your Facebook page
- Using ‘Fan Gate’ landing pages to increase your ‘likes’ & build opt in email lists
- Key applications to integrate into your page
- Avoiding violations which will get your business page banned on Facebook
- Identifying opportunities with Facebook Apps, mobile media and social commerce
- Best-in-class local and international case studies and social media trends
Module 2: Facebook ads & marketing
- Creating a ‘Pay Per Click’ campaign on Facebook
- Facebook ads vs. Google Adwords
- Targeting options based on demographics and interests
- Bidding method – how to keep costs to a minimum without sacrificing traffic
- The most important elements of your ad
- The biggest single mistake new advertisers tend to make
Course Trainers
Cian Corbett (SocialMedia.ie) is social media trainer and strategist with a Masters in Marketing from DCU. Cian was a marketing lecturer for undergraduate students for the year in DCU.
The Cork native has considerable experience in digital marketing having run campaigns on behalf of clients as diverse as Sage, Fáilte Ireland and performer Jack L. Outside of the business world he can be seen playing piano for The Frank and Walters band and hosting The Cork Music Show on Cork FM.
Declan Clare (OnlineBusiness.ie) has over a decade’s experience marketing online. He is one of Ireland’s leading experts in Google Adwords & the Faccebook ad platform. He manages online ad campaigns for Irish & international companies and teaches online marketing courses in the Digital Academy.
Get 50% off a “Companion” Ticket
If you want to bring a friend, colleague or partner to the Facebook Seminar, you can get a second ticket at half price. Simply select the “Facebook Seminar Companion Ticket” option on the booking page.
Or Get 50% off a ticket to our Google Adwords Seminar on January 31st.
We’re also hosting a Google Adwords Seminar on January 31st in the same venue. If you buy a ticket to the Facebook for Business Seminar you can get a ticket to the Adwords Seminar at half price. Simply select the “AdWords / Facebook Combo” Ticket option on the booking page.
If you want to go to both seminars & bring a colleague there’s an option for that too.
Bonus: OnlineBusiness.ie Premium Site Membership for just €1 (Value – €188)
Signup for a 4 month trial membership of OnlineBusiness.ie’s members site (which launches on February 14th) for just €1.
The members site is a perfect companion for our seminars – the seminars will get you up to speed with everything you need to know about Facebook (and Google Adwords). The members site will make sure you stay that way.
Facebook & Google are constantly making changes. Lots and lots of them. We’ll delve through the changes, identify the important ones and let you know what you need to do to stay ahead of your competition.
We’ll also cover some more advanced topics that we don’t have time to cover in the seminar & there are 100+ short ‘how to’ video tutorials that will help you optimise your Facebook & Google accounts.
Your €1 trial lasts until June. (If you decide to continue your membership after the trial, you’ll pay €47 per month. If not, just cancel your membership at any time during the trial & you won’t be charged a cent).
Event Details:
Date: 29th March 2012
Time: 9.45am – 5.00pm
Venue: Bewleys Hotel, Leopardstown, Dublin 18
Directions
Ticket includes: lunch & refreshments
Limited to 20 tickets.
This is a practical workshop, so please bring along a laptop and your login details.
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