Google AdWords Seminar – 28th March 2012

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NEW: Buy a ticket to the AdWords Seminar on 28th March & get 50% off a ticket to the Facebook for Business Seminar on 29th March 2012.

Google Adwords Trends in 2012:

• There has never been more competition fighting for the top slots on Google
• It has never been more expensive to be an ‘average’ or ‘below average’ advertiser
• If you are not in the top 3 ad positions, you’re missing out on 90%+ of the available clicks
• Google announced that they are moving the ads on the right hand side of the page to the bottom (where you can’t see them without scrolling) so there will be even more competition for the top 3 premium results in 2012.
• Adwords is becoming a case of winner(s) takes all

But here’s the Good News:

• Google AdWords is NOT rocket science
• You can perform better than 90% of advertisers by understanding the fundamentals, using some straight forward checklists and by having a few advanced techniques in your arsenal.
• Being in the top 2% – 5% isn’t that tricky either (especially if you are targeting the Irish market). It just involves more focused segmentation of your campaigns.
• Most advertisers can slash their ad costs by 10% – 30% OVERNIGHT by following a few simple steps.

Adwords Seminar on 28th March 2012

This Adwords Seminar has been designed to help you improve the profitability of your advertising on Google. It’s a practical pay per click (PPC) training course where you’ll learn how to reduce ad costs, increase visitor numbers & sell more.

We’ll teach you the system we’ve developed from years of creating, managing and optimizing pay per click campaigns on Google Adwords (and on other platforms) for Irish and international companies, both big and small, in a wide range of industries…

Everything from financial service & insurance, to travel & tourism, law, healthcare & fitness, the music business, fabrics & clothing, dating gurus, golf…the list goes on.

Our company is certified by Google as a “Google Adwords Certified Partner”.

Who should attend this Adwords training course?

This intensive training course is suitable for companies and individuals who currently advertise on Google and for those who want to start advertising using Adwords. The course will teach you the skills needed to successfully manage your own campaigns and / or ensure that your campaigns are managed properly by employees or pay per click management companies.

If you are a business owner, this seminar will help you to stop wasting money and will help you drive more sales. If you are an employee, you’ll look forward to your next performance review & bonus time…

Adwords Course Content:

The course focuses on the four fundamentals required to succeed with Google Adwords:

• Setting up your campaign the right way (about 95% of people get this wrong)
• Picking profitable keywords (and eliminating money losing keywords that are draining your budget)
• Writing powerful ads (that bring in more customers for less money)
• Managing & optimising your campaigns on an ongoing basis (so you can get more sales without spending any more money).

Module 1: Account Structure & Settings

Module 2: Keywords

• Keyword Research & Optimisation
• Creating your keyword ‘seed’ list
• Why not all keywords are equal
• Keywords & the buying cycle
• Building Negative Keywords Lists
• Identifying & eliminating badly performing keywords
• Google keyword tools and third party tools

Module 3: Writing & Optimising Ads

• The secret of writing profitable, money making ads
• Improving your ad performance with our simple split testing system
• How your ads can qualify for discounts from Google
• Increasing Your CTR & reducing Your CPC
• Advertising on Google’s Display Network
• Ad Tracking
• Google’s powerful ‘Remarketing’ feature
• Increase your ad ‘real estate’ with sitelinks
• Converting Visitors in to Buyers

Module 4: Campaign Management

• Using reports to identify what’s profitable and what’s losing you money
• The 5 reports that could save you a fortune
• The importance of Conversion Tracking & how to set it up
• Using Analytics & Goal Setting
• Managing Your Budget
• Improving Your Quality Score
• The 30 minute exercise that could save you up to 20% of your annual budget

Why this is the best AdWords Training Program available in Ireland:

More than ‘just’ a seminar…

Tickets for our AdWords Seminars in 2011 were snapped up really quickly (usually selling out weeks before they were held). The feedback from the people attending the seminars has been great – in fact, most people save the cost of the ticket in the first 20 minutes alone (often many times over). And some of the savings have been truely breathtaking!!!

In 2012 we wanted to add even more value. So we’ve spoken to people who attended the seminars in 2011 and asked how we could make them even better. Based on what they’ve told us, we’ve added these bonuses:

Bonus: 30 Tips for… Adwords Success (eBook – Value €29)

Start making improvements to your AdWords campaigns before you even attend the seminar with this eBook written by course tutor, Declan Clare for the ’30 tips’ series of guides. Declan outlines 30 tips that seperate hugely successful Adwords campaigns from the ‘also rans’.

This guide won’t be officially published until mid 2012 but you can download an advance copy before the seminar.

Bonus: Follow up Implementation Program

We’ve been to our fair share of seminars and the biggest problem most people experience is Information Overload. You sit down, listen and take notes but with so much information being covered chances are you’ll only remember to implement a tiny portion of what you’ve learnt.

Our seminars are different. We want to help you implement what you’ve learnt so we’ve developed a straight forward implementation program. In the weeks after the seminar, you’ll receive a series of short emails with suggestions on what to do next. Simply follow the suggestions and you’ll drastically improve the effectiveness of your campaigns.

Bonus: Follow up Webinar (Value – €97)

We’ll be running a follow up Questions & Answers webinar in mid March. That’ll give you plenty of time to make changes to your campaigns using our implemetation program and identify any areas that you need a little help with. Simply submit your questions before hand and we’ll answer them live on the webinar. Don’t worry if you can’t make the webinar itself, we’ll provide access to the recordings afterwards.

Bonus: OnlineBusiness.ie Premium Site Membership for just €1 (Value – €188)

Signup for a 4 month trial membership of OnlineBusiness.ie’s members site (which launches on February 14th) for just €1.

The members site is a perfect companion for our seminars – the seminars will get you up to speed with everything you need to know about Google Adwords (and Facebook). The members site will make sure you stay that way.

Google & Facebook are constantly making changes. Lots and lots of them. We’ll delve through the changes, identify the important ones and let you know what you need to do to stay ahead of your competition.

We’ll also cover some more advanced topics that we don’t have time to cover in the seminar & there are 100+ short ‘how to’ video tutorials that will help you optimise your Google & Facebook accounts.

Your €1 trial lasts until June. (If you decide to continue your membership after the trial, you’ll pay €47 per month. If not, just cancel your membership at any time during the trial & you won’t be charged another cent).

Get 50% off a “Companion” Ticket

If you want to bring a friend, colleague or partner to the Adwords Seminar, you can get a second ticket at half price. Simply select the “AdWords Seminar Companion Ticket” option on the booking page.

Get 50% off a ticket to our Facebook Seminar on Feb 1st.

We’re also hosting a Facebook for Business Seminar on February 1st in the same venue. If you buy a ticket to the Adwords Seminar you can get a ticket to the Facebook Seminar at half price. Simply select the “AdWords / Facebook Combo” Ticket option on the booking page.

If you want to go to both seminars & bring a colleague there’s an option for that too.

100% Money Back Guarantee

We are so confident that the seminar will pay for itself many times over that we offer not one but two guarantees.

Guarantee 1: If you implement the changes we recommend and you don’t save at least the cost of the seminar, we will personally work with you free of charge until you do (we usually charge €520 + vat per day for AdWords optimisation).

Guarantee 2: If for any reason we can’t save you money, we’ll refund 100% of the cost of the seminar.

Please Note: The last three seminars sold out. We expect this intensive Adwords Seminar to sell out quickly, as it’s limited to 25 tickets.

Event Details:

Date: 28th March 2012
Time: 9.45am – 5.00pm
Venue: Bewleys Hotel, Leopardstown, Dublin 18
Directions
Ticket includes: lunch & refreshments
Limited to 20 tickets.

SORRY TICKET SALES NOW CLOSED

This is a practical workshop, so please bring along a laptop and your login details.

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